The Business of Fashion Podcast

Inside Kim Kardashian West’s Burgeoning Beauty Empire | Inside Fashion

April 30, 2018

"I've started two of my businesses just using social media," says Kim Kardashain West. "My career came about at a time when social media was just starting.… I took advantage of it and I figured out how to use it to my benefit."

The celebrity-turned-entrepreneur has built beauty and fragrance businesses that, according to market reports, sell an estimated 350,000 units per product launch and could result in an estimated turnover of more than $100 million in revenue in the first year. Not bad for reality TV star often dismissed as famous for being famous. ("Why does that matter?" she asks. "I never got that.")

Listen to Kardashian West talk to Imran Amed about her rise to fame, her approach to business and what's next on the beauty entrepreneur's agenda.

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