The Business of Fashion Podcast

Inside the Magic and Math of Digital Marketing | Inside Fashion

May 11, 2018

Having started his career aged 19 as an intern at Paper, Drew Elliott has established himself as an authority on creating content that connects with global audiences as co-owner and chief creative officer of Paper Communications. The magazine’s #BreakTheInternet Jean-Paul Goude cover of Kim Kardashian, which Elliott created and commissioned, drove 16 million people to the Paper website in just two days and made up 1 percent of all Google traffic in the United States. In his Digital Marketing course for BoF, he reveals the secret on how to make your video content go viral.

In the latest episode of Inside Fashion, Drew Elliott talks to Imran Amed about his Digital Marketing course with BoF, including the key lessons learnt from the course and his secret formula of “magic and math,” discusses what people should know about the changes in marketing after the digital revolution, and gives advice to young creatives wanting to make it in the industry.

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