- Kamara’s ethereal aesthetic pays tribute both to his West African roots and to London, the city he has lived in for the past ten years. For Kamara, the beauty of his visuals exist in this intersection of cultures. “When I’m making work, I want people to stop and take in so much,” he said. “If an image doesn’t stop you, it doesn’t really do it’s job… That’s how I make photos, I want people to look at them twice.”
- Kamara sees technology as a source of endless inspiration. It is through Instagram he met and befriended Kristin-Lee Moolman, one of Kamara’s longtime collaborators, with whom he has worked on countless projects. “It’s so good to find people who you think can bring something to your world,” he said. Social media has also upended fashion’s longstanding hierarchies, Kamara said, adding that people can now more easily collaborate on ambitious projects without the approval and support of established magazines.
- Looking to the future, Kamara hopes to inspire a new generation of young image-makers to find confidence in their ways of seeing and believe in their creative visions. Only by supporting, cultivating and promoting the next generation of creative talent can the fashion industry progress: “[I want to] push the industry [forward]… and make it a space where everyone can dream.”
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