The Business of Fashion Podcast
Fabien Baron Says, ‘The Way We Communicate Is Going to Change’

Fabien Baron Says, ‘The Way We Communicate Is Going to Change’

July 28, 2020

The celebrated art director Fabien Baron talks to BoF Editor-at-Large Tim Blanks about the future of image-making.

 

LONDON, United Kingdom —  For famed art director Fabien Baron, the chaos and uncertainty brought on by the pandemic presents an opportunity for the fashion industry to go “back to basics.”

“When there’s doubt like this there’s not really an answer… so there’s opportunities to take more risks and be more creative,” Baron told BoF Editor-at-Large Tim Blanks in the latest episode of The BoF Podcast. “It’s going to bring a lot of changes… but there’s something very optimistic about change. To be forced to change allows one to really [reflect] on the issues we are all facing.”

  • This period of uncertainty has unlocked conversations that were rippling below the surface, said Baron. Both the pandemic and the recent political unrest has highlighted an opportunity for the fashion industry at large to reshape “old formats” that feel at odds with the world’s new normal. For Baron, that means “a new way of looking things… which may lead you to a new path… it’s going to be an evolution [for the industry].”
  • According to Baron, creativity is the key to unlocking change and as the world adjusts to a new set of challenges, industries must do the same. From this health crisis a new way of approaching magazines, photography, styling and the buying and selling of merchandise will emerge where storytelling must supersede superficiality, said Baron. Brands and publications must hone an authentic voice which reflects the time and inspires “people with new ideas and new ways of looking at things. You need freshness and you need a lot of positiveness.”
  • Simplicity could be the antidote to the incessant pace at which the industry has been operating. The months of travelling it took to view runway shows or presentations, whether it was buyers or editors, hopping from “this city to that city just to see a show… After a while it [didn’t] make sense.” However, the outbreak of the coronavirus brought the fashion calendar to a standstill and designers turned towards digital tools in order to showcase their collections. This new way of using technology means “the way we communicate is going to change because the tools are changing and they’re opening new doors,” he said.They allow us to do different things and view things [from] different angles.”

Related Articles:

A Year Without Fashion Shows

Who Will Win the Digital Fashion Week Battle?

Fashion’s New Outlook on 2020

Fabien Baron Is Not Nostalgic

 

Watch and listen to more #BoFLIVE conversations here. To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com.

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Special Edition: Jonathan Anderson Says, ‘If It Feels Fake, I Don’t Want It’

Special Edition: Jonathan Anderson Says, ‘If It Feels Fake, I Don’t Want It’

May 9, 2020

The creative director of JW Anderson and Loewe talks to BoF Editor-at-Large Tim Blanks about the need for greater transparency in the fashion industry.

 

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Special Edition: Charles Jeffrey on What It’s Like to Be a Rising Designer in the Midst of a Pandemic

Special Edition: Charles Jeffrey on What It’s Like to Be a Rising Designer in the Midst of a Pandemic

April 6, 2020

In the latest special edition of the BoF Podcast, designer Charles Jeffrey talks to BoF Editor-at-Large Tim Blanks about self-reflection during the coronavirus crisis, and the evolution of his brand, Loverboy.

 

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Doug Stephens on the Most Important Metric in Retail | Inside Fashion

Doug Stephens on the Most Important Metric in Retail | Inside Fashion

August 30, 2019

The retail prophet speaks with BoF Chief Correspondent Lauren Sherman about what
brands should really be focusing on as a measure of brick-and-mortar store success.

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The Aspirational Business of Beauty with John Demsey | Inside Fashion

The Aspirational Business of Beauty with John Demsey | Inside Fashion

August 23, 2019

John Demsey, in conversation with Imran Amed, discusses his career path, working with MAC Cosmetics post-acquisition, and what it takes to build the perfect enduring beauty brand. 

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Macy’s Executive Rachel Shechtman on Redefining Retail | Inside Fashion

Macy’s Executive Rachel Shechtman on Redefining Retail | Inside Fashion

May 17, 2019

Speaking in conversation with Imran Amed, the founder of Story and brand experience officer at Macy's discusses her innate love of retail and the challenges of creating "a living magazine."

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