The Business of Fashion Podcast
Roger Federer on Partnering with On Running and Designing his First Shoe, The Roger

Roger Federer on Partnering with On Running and Designing his First Shoe, The Roger

July 6, 2020

The tennis legend and cult running shoe label On are launching a sneaker together. In the latest edition of the BoF Podcast, Federer shares what's next.

ZURICH, Switzerland — It’s been 17 years since Roger Federer won his first Wimbledon championship. Now, the 20-time Grand Slam winner is commemorating the date with the launch of his first sneaker for Swiss running label On.

Named “The Roger,” Federer’s debut is inspired by a tennis shoe, but it’s designed to be much lighter and intended for everyday wear, rather than professional sports. As with On’s more performance-driven trainers, the shoe is outfitted with the “CloudTec” technology (a special sole designed to enhance the running experience) for which On is best known. The company’s first “Cloud” performance sneaker, launched in 2010, quickly gained traction among the running community.

Federer’s tie-up with On is much more than the typical ambassador-brand relationship. For starters, he invested an undisclosed amount in the company last year, consulting for the brand before signing on to co-develop product. As the tennis star put it to BoF's Imran Amed in an exclusive interview for the BoF Podcast, he wanted to see if it would be possible “to create a deal and partnership that is more than the pay-to-play deal.”

 

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Roger Federer Buys Stake in Swiss Running Shoemaker

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Uniqlo’s $300 Million Bet on Federer

 

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A Fashion Month Unlike Any Other | Inside Fashion

A Fashion Month Unlike Any Other | Inside Fashion

March 6, 2020

As wildfires swept across Australia and the coronavirus spread across the globe, Imran Amed and Tim Blanks reflect on how the world’s uncertainties have informed the Autumn/Winter 2020 season.

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How Christian Louboutin Turned Red Soles into a Status Symbol | Inside Fashion

How Christian Louboutin Turned Red Soles into a Status Symbol | Inside Fashion

February 28, 2020

Just as he unveils his L'Exhibition[niste] showcase in Paris this week, the luxury footwear designer speaks with BoF’s Editor-in-Chief Imran Amed about transforming his namesake brand from a single-store enterprise into a global success.

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A-Cold-Wall Plots Next Chapter in Milan | Inside Fashion

A-Cold-Wall Plots Next Chapter in Milan | Inside Fashion

January 12, 2020

Samuel Ross sat down with Tim Blanks to discuss preparing his luxury streetwear brand for its next stage of growth, as he’s sharpening and humanizing his approach.

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Noah Founder Brendon Babenzien on ‘Taking Greed Out of the Equation’ | Drive Season 2

Noah Founder Brendon Babenzien on ‘Taking Greed Out of the Equation’ | Drive Season 2

November 22, 2019

Brendon Babenzien’s streetwear brand Noah focuses on values and collaboration instead of profit margins and competition.

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Tim Brown on Allbirds’ Sustainable Footwear Revolution | Drive Season 2

Tim Brown on Allbirds’ Sustainable Footwear Revolution | Drive Season 2

October 11, 2019

In episode 1 of the new season of BoF’s podcast series Drive, delivered by DHL, the Allbirds co-founder and co-CEO discusses how his high-risk strategy has created a sustainable brand that is disrupting the established footwear market.

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Welcome to Season 2 of Drive | Drive

Welcome to Season 2 of Drive | Drive

September 27, 2019

In a new season of our entrepreneurship podcast series, we hear from six of fashion’s most dynamic sustainable entrepreneurs — Allbirds’ Tim Brown, Eileen Fisher, Everlane’s Michael Preysman, Reformation's Yael Aflalo, Ganni’s founder and Noah's founder — to hear what it takes to make successful businesses sustainable.

The first episode with Allbirds’ Tim Brown launches on October 12, 2019.

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Craig Green Talks Creative Evolution | Inside Fashion

Craig Green Talks Creative Evolution | Inside Fashion

August 16, 2019

Speaking with Tim Blanks, the designer reflects on his journey from a love of 'making things' to becoming a fixture of London's menswear scene.

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Veja Co-Founder Sébastien Kopp Talks Sustainable Business | Inside Fashion

Veja Co-Founder Sébastien Kopp Talks Sustainable Business | Inside Fashion

July 5, 2019

Speaking in conversation with Imran Amed, the man behind the fashion world's buzziest ethical footwear brand discusses the company's journey, from sourcing rubber in Brazil to scaling for global demand.

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Dior’s Kim Jones on the Legacy of Luxury Curation | Inside Fashion

Dior’s Kim Jones on the Legacy of Luxury Curation | Inside Fashion

May 24, 2019

Speaking in conversation with BoF Editor-at-Large Tim Blanks, Dior's menswear artistic director discusses everything from extra-terrestrial life to ancient Egypt and, of course, his philosophy as a designer. 

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