The Business of Fashion Podcast
LOVE Magazine’s Editors on the Fashion Magazine’s New Role in Culture

LOVE Magazine’s Editors on the Fashion Magazine’s New Role in Culture

July 30, 2020

Ben Cobb and Pierre A. M’Pelé discuss the creative process behind LOVE’s latest two-volume issue and how they responded to the unprecedented events of the last six months.

 

LONDON, United Kingdom — What is the role of a fashion magazine at this moment in time? For Ben Cobb, editor-in-chief, men’s, of LOVE Magazine, and Pierre A. M’Pelé, the title’s senior editor, community and collaboration is key.
Launching August 4, the latest iteration of the biannual magazine is two volumes of hardback books, titled “LOVE ‘Diaries 3 March - 4 July’ Volumes 1 and 2” featuring a total of four covers. “I hesitate to even call it a magazine,” said BoF Editor-at-Large Tim Blanks in conversation with Cobb and M’Pelé. “[It’s] a remarkable time capsule of this remarkable time.”
  • Despite its triumphant final form, the process behind creating the magazine has not been without its challenges. “There were three senior members very ill with Covid,” said Cobb, describing how the team stepped in to carry out work depending on how healthy they were feeling each day, ahead of M’Pelé joining the team in late June. “We were exhausted and suffering from fatigue, [but] Pierre came in with so much energy.” As a highly collaborative process, it also dissolved the traditional hierarchy of the masthead — “a new way of putting together a magazine,” said Blanks, reminiscent of “the idealistic height of the ’60s.”
  • Producing a fashion magazine — particularly one as extensive as LOVE’s two-tome edition — typically takes a long period of planning and forethought, but the seismic and fast-developing events of the last six months required quickfire changes. The Black Lives Matter protests of May and June “changed the course of action,” said M’Pelé, who himself attended protests in Paris. “The team was very reactive because it was a matter of ‘let’s speak now, let’s take a stance now and let’s be clear of our intentions now...’ If we hadn’t added these Black Lives Matter and systemic racism conversations into the magazine, it would have been too late.” In the wake of the murder of George Floyd, M’Pelé’s “manifesto,” a portable pamphlet-like insert in the book, “became a lot more about new voices, bringing people of colour into the picture,” he said. “I want someone to be able to take it out and give it to their racist aunt.”
  • This period has also called into question the formats and fundamental role that fashion magazines assume. “Editorial perspective…[typically] crystallises a moment and it’s about dictating what that moment means,” said Cobb. “I think what’s been really incredible and transformative about this is that … that dynamic has been completely reversed and the moment tells you what it needs to be.” As for what the next issue of LOVE will look like, “Who knows?” said Cobb. “Maybe a magazine can just be a film.”
 
 

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Graydon Carter Says, ‘There Is More Good Journalism Being Produced Now Than There Was 25 Years Ago’

Graydon Carter Says, ‘There Is More Good Journalism Being Produced Now Than There Was 25 Years Ago’

June 12, 2020
LONDON, United Kingdom —  “Magazines bring the world to you more than newspapers do and more than books do,” Graydon Carter, former editor of Vanity Fairand creator of email newsletter Air Mail, told BoF Editor-in-Chief Imran Amed in the latest episode of the BoF Podcast. “They bring the cultural nuances of what’s going on now to your door. They [tell] you about a world outside of the small town that you’re living in.”Carter’s journalism career spans over four decades, during which he was a staff writer at Time and Life, co-founded Spy magazine in 1986 and served as the editor of The New York Observer. His “third act,” the digital weekly newsletter Air Mail, employs a team of remotely working individuals from across the globe.Carter shared his thoughts on the state of the publishing industry in this time of upheaval.
 
 
  • An upended global economy is not uncharted territory for magazines. During the Great Recession, publications were hit hard as brands cut their advertising budgets to retain cash, Carter said. More than a decade later, magazines are faced with these same challenges, and for Carter, although there remains “a certain romance for magazines” the print industry “is going to have its issues and I think the strong magazines will survive and thrive and the weak ones will go away. That is a natural process in any industry.” The winners that emerge from this crisis will be the publications that form a connection with their readers. “You have to be the first or second favourite magazine of your reader… if you’re the fifth favourite magazine of a reader, they could probably do without you,” he said.
  • During his time running Vanity Fair, Carter spearheaded several newsmaking issues, including the 2015 “Call Me Caitlyn” cover, revealing Caitlyn Jenner for the first time as a woman and the “Africa Issue” that was designed to amplify the region and came with 20 special covers fronted by the likes of Muhammad Ali, Dr Maya Angelou and Barack Obama. However, his leadership was not without controversy. In a recent Netflix documentary, “Jeffrey Epstein: Filthy Rich,” allegations resurfaced that Carter removed information about the sexual abuse of Annie and Maria Farmer from an article about the disgraced billionaire written by Vicky Ward in 2003. In response to the claims, Carter said: “The legal and fact-checking elements of Vanity Fair, which was quite extensive,... is your line of defence and my head of fact-checking, my legal review editor and the lawyer for the company said we simply do not have what we needed to print this and it came in late,” he said. “In this case, they said we did not have the information we needed to publish that little bit of information in the story... I feel great pain and sorrow for the women he took advantage of, it’s an appalling situation.”
  • As the publishing industry pivots to adapt to a new normal, relying on digital tools like Zoom, cutting back the number of issues and reassessing the diversity of their organisations, Carter believes there are opportunities to be capitalised on. “I think there is more good journalism being produced now than there was 25 years ago… The fact is, now… you can start your own thing, you can do it on your kitchen table.” In a sea of start-ups it can be difficult to stand out, but “it’s just about being good at doing something that somebody else doesn’t do… You can make a name doing anything as long as it’s done well.”

 

Related Articles: 
Graydon Carter to Step Down as Vanity Fair Editor After 25 Years
Fashion Magazines Hit as Luxury Ad Spend Dwindles
For Fashion Magazines, It's Crunch Time

 

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Luis Venegas on Print Media in an Age of Uncertainty | Inside Fashion

Luis Venegas on Print Media in an Age of Uncertainty | Inside Fashion

April 17, 2020

In the latest episode of the BoF Podcast, Madrid-based publisher Luis Venegas talks to BoF Editor-at-Large Tim Blanks about the fate — and resilience — of print magazines.

 

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Special Edition: Jefferson Hack on Why The World Must Not Be Complacent

Special Edition: Jefferson Hack on Why The World Must Not Be Complacent

March 25, 2020

The Dazed Media founder speaks to BoF’s Editor-in-Chief Imran Amed about the role of fashion media companies during a pandemic.

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Special Edition: Vogue Italia Editor-in-Chief on Lessons Learned in Isolation

Special Edition: Vogue Italia Editor-in-Chief on Lessons Learned in Isolation

March 24, 2020

In our first edition of #BoFLIVE, Emanuele Farneti speaks with BoF’s Robin Mellery-Pratt about running a publication in the coronavirus-spurred lockdown.

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Carine Roitfeld’s Remarkable Fashion Career | Inside Fashion

Carine Roitfeld’s Remarkable Fashion Career | Inside Fashion

March 20, 2020
The acclaimed stylist and editor, whose name has become synonymous with French style, talks to Imran Amed about how the industry has changed since her days at French Vogue, working with Karl Lagerfeld, becoming a brand and the importance of staying curious.

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The Rise of The Resale Economy | BoF VOICES

The Rise of The Resale Economy | BoF VOICES

February 14, 2020

Vestiaire Collective’s Max Bittner and Depop’s Maria Raga discussed the opportunities and growing pains of the burgeoning resale market at VOICES 2019.

To watch this talk at VOICES 2019 on our YouTube channel click here.

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Caroline de Maigret Rips Up Fashion’s Rulebook | Inside Fashion

Caroline de Maigret Rips Up Fashion’s Rulebook | Inside Fashion

February 7, 2020

The author and model speaks with BoF’s Editor-in-Chief Imran Amed about challenging beauty standards, working with Karl Lagerfeld and her new book ‘Older, But Better, But Older.’

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2019’s Pivotal Fashion Moments | Inside Fashion

2019’s Pivotal Fashion Moments | Inside Fashion

December 20, 2019

This week on Inside Fashion, BoF’s Imran Amed and Tim Blanks discuss the key themes and events that defined the global fashion industry in 2019.

 

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Tim Walker Talks ‘Wonderful Things’ | Inside Fashion

Tim Walker Talks ‘Wonderful Things’ | Inside Fashion

September 20, 2019

The acclaimed photographer sat down with Tim Blanks to discuss the ‘infinite objects of beauty’ that inspired his new V&A exhibition.

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