The Business of Fashion Podcast
Cathy Horyn on Why Fashion Media Must Evolve

Cathy Horyn on Why Fashion Media Must Evolve

September 3, 2020

The industry veteran and renowned Critic-at-Large at New York Magazine and The Cut discusses how the pandemic has shifted the way journalists cover fashion, signalling an editorial transformation.

 

LONDON, United Kingdom — For fashion critic Cathy Horyn, the pandemic has ushered in yet another transformation of fashion media. Just like the brands and designers who pivoted and adopted new digital tools to reach buyers and consumers amid show cancellations, publications maximised their online presence to guide the industry at large through a period of upheaval.

In the latest episode of The BoF Podcast, Horyn sat down with BoF Editor-at-Large Tim Blanks to discuss reviewing the upcoming shows this month (a mixture of both physical and live events) and her outlook for a post-Covid-19 fashion industry.

  • For Horyn, the media reflects and adapts to the needs of its time. “There’s been incredible [fashion] writers all the way back to the 1830s at least… and they all did something different. Journalists adapted to whatever was going on at that time,” she said. With the advent of the internet and social media, the industry saw the emergence of new voices and new talent. Amid this current period of uncertainty, Horyn remains optimistic that the industry will emerge stronger and transformed. “We’ve seen a lot of experimentation in the last… two months… I think going forward...it’s going to be an adjustment for everybody covering fashion, [but] I certainly think it should be covered.”
  • Will the show go on? This has been one of the questions on the minds of designers across the globe, but with New York Fashion Week given the go ahead (sort of) industry insiders and consumers are in for a fashion week unlike anything ever seen before: a mixture of in-person shows, livestreams, films and virtual panel discussions. What does this mean for journalists, like Horyn, that usually review the collections gracing the runway? “We don’t even know if we’re going to be covering shows like we did till possibly next fall,” she said. “My long-term feelings for the industry are really strong… [fashion] will transform itself but we just don’t know what that’s going to [look like].”
  • For Horyn and other critics, it would be remiss to ignore the allure of the physical runway show. A collection “doesn’t [always] translate so well on television or on a video screen,” Horyn said. But one thing that remains, whether via a screen or in real time, is the “sense of discovery and [realisation] that some of that stuff ... moves the historical needle of fashion and we get to see that,” she said.

 

Related Articles:

The Best-Case, Worst-Case for Fashion Media

For Fashion Magazines, It's Crunch Time

At Condé Nast and Hearst, It’s About More Than the Current Crisis

 

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Special Edition: Silvia Venturini Fendi Will Surprise You

Special Edition: Silvia Venturini Fendi Will Surprise You

April 24, 2020

In the latest special edition of the BoF Podcast, Fendi Creative Director Silvia Venturini Fendi talks to BoF Editor-at-Large Tim Blanks about everything from the future of smart clothing to the end of the fashion show as we know it.

 

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Carine Roitfeld’s Remarkable Fashion Career | Inside Fashion

Carine Roitfeld’s Remarkable Fashion Career | Inside Fashion

March 20, 2020
The acclaimed stylist and editor, whose name has become synonymous with French style, talks to Imran Amed about how the industry has changed since her days at French Vogue, working with Karl Lagerfeld, becoming a brand and the importance of staying curious.

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A Fashion Month Unlike Any Other | Inside Fashion

A Fashion Month Unlike Any Other | Inside Fashion

March 6, 2020

As wildfires swept across Australia and the coronavirus spread across the globe, Imran Amed and Tim Blanks reflect on how the world’s uncertainties have informed the Autumn/Winter 2020 season.

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Caroline de Maigret Rips Up Fashion’s Rulebook | Inside Fashion

Caroline de Maigret Rips Up Fashion’s Rulebook | Inside Fashion

February 7, 2020

The author and model speaks with BoF’s Editor-in-Chief Imran Amed about challenging beauty standards, working with Karl Lagerfeld and her new book ‘Older, But Better, But Older.’

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2019’s Pivotal Fashion Moments | Inside Fashion

2019’s Pivotal Fashion Moments | Inside Fashion

December 20, 2019

This week on Inside Fashion, BoF’s Imran Amed and Tim Blanks discuss the key themes and events that defined the global fashion industry in 2019.

 

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Tim Blanks on the Menswear Spring 2020 Season | Inside Fashion

Tim Blanks on the Menswear Spring 2020 Season | Inside Fashion

June 28, 2019

This week on Inside Fashion, BoF’s editor-at-large gives his verdict on the season, discusses his favourite shows and recounts Karl Lagerfeld’s Paris memorial.

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Tim Blanks on the Autumn 2019 Season | Inside Fashion

Tim Blanks on the Autumn 2019 Season | Inside Fashion

March 8, 2019

BoF's editor-at-large sits down with Imran Amed to discuss the commercial potential of bourgeois style, Fendi and Chanel's emotional farewell to Karl Lagerfeld, and the cultural impact of fashion's reflection on social issues.

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Tim Blanks and Imran Amed on the Life and Work of Karl Lagerfeld | Inside Fashion

Tim Blanks and Imran Amed on the Life and Work of Karl Lagerfeld | Inside Fashion

February 19, 2019

In a special episode of The BoF Podcast, Tim Blanks and Imran Amed sit down to discuss their memories and reflections on the passing of the fashion icon who died in Paris on Tuesday.

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