The Business of Fashion Podcast
How Does the World Feel About Covid-19?

How Does the World Feel About Covid-19?

January 5, 2021

Leading health experts Sarah Jones and Noel Brewer discuss how successfully controlling the pandemic is a question of culture as well as science at BoF VOICES 2020.

 

The development of working Covid-19 vaccines in a matter of months is a remarkable feat of the pandemic. The biggest challenge in successfully bringing them to market may be cultural rather than scientific.Whether populations trust public health officials and accept widespread vaccination programmes will determine how the world emerges from the pandemic, said Noel Brewer, professor of health behaviour at the University of North Carolina in conversation at BoF VOICES.Already substantial differences in cultural norms have had a significant influence on how successfully countries have responded to the health crisis, as Sarah Jones, creator of the corporate mental health programme Mental Health Intelligence, explained. Jones has contributed to the largest open-access study that has been conducted on behaviour related to Covid-19 health.Among its findings: There is no global consensus about the value of social distancing measures. Nordic countries like Denmark and Finland have few people who report always wearing a mask, while other countries report a high percentage of people who say they always wear masks. In Asia, social norms around mask-wearing mean that citizens are more likely to voluntarily wear them, while in Europe, people are less likely to wear a mask unless they are legally obligated to do so. The diverging mask-wearing behaviour has led to lopsided progress in tackling the Covid-19 crisis, and extends to how people feel about taking the vaccine. Brewer said that this is where public health officials and government leaders have a responsibility to encourage their citizens to practice social distancing and receive a vaccination. The goal: To emerge from the crisis together.

 

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The Future of Moncler’s ‘Genius’

The Future of Moncler’s ‘Genius’

December 8, 2020

At BoF VOICES, Remo Ruffini speaks to Imran Amed about adapting his brand’s programme of designer collaborations to a post-pandemic reality where Chinese customers and online activations are paramount.

 

After global fashion sales fell by 27 percent to 30 percent this year, according to estimates in BoF and McKinsey’s State of Fashion 2021 report (released Wednesday), the industry is bracing for a difficult and (likely incomplete) recovery next year. The important thing is to adapt.
“This crisis could be an opportunity,” Moncler chief executive Remo Ruffini said at VOICES last week, predicting the fashion market is unlikely to return to pre-pandemic norms before 2023. “You cannot stay sitting in your chair for two or three years. We need to find new projects and new ways to work.”

With an eye on the rising importance of both digital and China, he’s planning to stage the launch for his next round of “Genius” collaborations in the country this September, with an event mixing physical and online elements. Since 2018, the Italian outerwear label’s “Genius” programme — a series of ultra-hyped, one-off collections from guest designers — has helped the brand reach untapped consumer niches, been a focal point for parties and store activations, and, perhaps most importantly, fuelled visibility on social media.

“The collection will be more customer-centric,” Ruffini said. “We’ll still have people there, but with a different approach.”

Elsewhere, the executive is planning bolder moves. Our conversation took place shortly before Moncler announced it would acquire Stone Island in a transformational move — opening the door to becoming a multi-brand group after nearly two decades of rapid expansion under the banner of a single brand.

 

Related Articles:
Moncler Buys Stone Island in Transformative Move
VOICES 2020: Fixing the Fashion System
Moncler to Stage Genius Show in China in Pandemic Pivot

 

Find out more about #BoFVOICES  here.
 
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Tory Burch on Finding Purpose in Female Empowerment

Tory Burch on Finding Purpose in Female Empowerment

November 26, 2020

The American designer discusses the power of many businesses to be advocates for change.

 

The last few years have offered Tory Burch, founder of her namesake womenswear label, time to focus less on business and more on design, particularly since her husband Pierre-Yves Roussel took on the role of chief executive in 2018. Now, the pandemic is giving her even more time to focus on perfecting product, a rare silver lining of an otherwise challenging situation.
 
In the latest episode of the BoF Podcast, BoF editor-at-large Tim Blanks speaks with Burch about her activist-focused approach to business and how the last 10 months have shaped her fashion label.
 
  • Restriction is a crucial component of creativity. To Burch, the travel restrictions and social distancing measures have opened new avenues of creativity, fostering agility and resourcefulness. “One thing that’s happened because of lockdown is it makes you stand still,” said Burch. “To be able to be in one place has been really transformative on many levels.”
  • Burch emphasises that what constitutes luxury needs to be reconsidered. “I really believe luxury isn’t about a price point, and I think that’s relatable particularly today,” she said. “How do you design beautiful things that are timeless and that will last? That’s what I’ve been thinking about,” she said, adding that having time to spend is the ultimate luxury.
  • Through the Tory Burch Foundation, a non-profit dedicated to advancing women’s empowerment, Burch is finding new avenues through which to support women and help them weather the coronavirus crisis. “Its horrendous for women right now,” said Burch. “They are taking care of children at a much higher rate than men. We have had to help many women figure out how to take out PPP loans… We had to pivot to really be a resource for women.”

 

Related Articles:
Tory Burch Names Pierre-Yves Roussel CEO
Independent Women Brought Hope to Fashion’s Virtual Spring
Visual Metaphors at Tory Burch

 
 
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Dries Van Noten on Opening a Store During a Pandemic

Dries Van Noten on Opening a Store During a Pandemic

October 29, 2020
BoF Editor-at-Large Tim Blanks speaks with the Belgian designer about his new community-centred art hub and why the clothing store could do with a makeover.
 
LONDON, United Kingdom — It’s been just over two weeks since Dries Van Noten opened his latest store in downtown Los Angeles — a 8,500-square-foot, multi-storey building intended as a hub for art, fashion, music and community. In the latest episode of the BoF Podcast, the Belgian designer speaks with BoF Editor-at-Large Tim Blanks about the inspiration behind his new brick-and-mortar venture and his plans for future fashion weeks.
  • It may seem counterintuitive to debut a new store during a pandemic, when shops are open one day and forced to close the next, but Van Noten’s latest venture is an attempt to reimagine what brick and mortar can be. “Stores become very static. I wanted to have more of a youth club, where people can just come in… and do things,” he said. He recently had four local artists come in and repaint the walls in an homage to street art.
  • One of the rooms in Van Noten’s store serves as an archive of unsold garments from the 1990s, 2000s and 2010s. It was inspired by the idea to slow down the fashion industry. “We have a room for men and a room for women where you have a selection of pieces from old collections.”
  • When looking to the future, Van Noten reflects on the possibility of combining fashion shows with alternative ways to present collections — like fashion films or lookbooks. “By the time we go back to fashion shows, perhaps the fashion shows will be changed,” Van Noten said. “It felt not right to see — in the times we are in — a fashion show.”

 

Related Articles:
At Dries Van Noten, New Ways of Seeing
Dries Van Noten Proposes Reset to Fashion’s Deliveries and Discounting Calendar
What Happened to Rethinking the Fashion System?

 

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Imran Amed and Tim Blanks on a Most Unusual Fashion Month

Imran Amed and Tim Blanks on a Most Unusual Fashion Month

October 15, 2020

Amed and Blanks reflect on this season’s collections, the shift to digital and the limitless potential power of creative collaboration.

 

 

LONDON, United Kingdom — This last fashion month has been unlike any other. After much of the year working under lockdowns, brands largely shifted to digital channels to showcase their newest collections. In the latest episode of the BoF podcast, BoF Founder and CEO Imran Amed and BoF Editor-at-Large Tim Blanks reflect on the season's most compelling moments and lasting impact.

  • Virtual presentations haven’t always landed, but this season felt different, said Blanks. “There was so much thought and creativity and ingenuity applied to new ways of doing business and new ways [of showing work]... It was a very different ball game.”
  • In London, Blanks was struck by female designers like Bianca Saunders, Ahluwalia and Supriya Lele who “did these super strong presentations that were provocative and affirmative and positive,” he said. Overall, London Fashion Week was defined by a joyful defiance during a time of crisis. In Milan and Paris, Blanks and Amed referenced Prada and Rick Owens as two of many shows that stood out to them.
  • This season also made clear the power of strong partnerships. Through creative collaborations between designers and filmmakers, brands have managed to bring their collections to life to audiences the world over. “It changes the fundamental conception of fashion being about the designer, now we have a much more collaborative thing happening,” said Blanks. “That’s a shift, I think.”

Related Articles:

How Impactful Were the Digital Fashion Week Shows, Really?

Who Will Win the Digital Fashion Week Battle?

How to Make Digital Fashion Weeks Work

 

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Stella Jean Asks ‘Do Black Lives Matter in Italian Fashion?’

Stella Jean Asks ‘Do Black Lives Matter in Italian Fashion?’

August 27, 2020

The Italian-Haitian designer and the only Black member of Italy’s Camera della Moda speaks to BoF Editor-in-Chief about racism within the country’s fashion industry.

LONDON, United Kingdom —  For designer Stella Jean, enough is enough. “It’s time to turn the page” and demand fashion reform, she said. Last month, alongside Milan-based designer Edward Buchanan, Jean issued letters to Carlo Capasa, president of the Camera della Moda, and to the organisation’s 14 executive members in what Jean described as “an historical appeal to bring to the forefront for the first time in our history, the paradoxical taboo topic of racism in Italy… and also to support Black designers who are still invisible in the business of Italian fashion.”
In the latest episode of The BoF Podcast, Jean sat down with BoF Founder and Editor-in-Chief Imran Amed to share her personal history growing up the daughter of a Haitian mother and Italian father, discuss the systemic racism within Italy’s fashion sector and focus on fostering change.
  • The self-taught designer, whose clothes have been worn by the likes of Beyoncé, Rihanna and Zendaya, called out fashion giants for making “performative gestures of public support” regarding racism in America, while simultaneously “overlooking what is happening to the Black minority in their own country among its workforce.” During the virtual call with Amed, Jean shared that she had received a letter from Capasa regarding the creation of a new unit in the Italian fashion council to tackle racism within the sector. Jean hopes that this will transform her question “do Black lives matter in Italian fashion?’” into the statement “Black lives matter in Italian fashion.”
  • In order to effect change, fashion leaders and executives must have an open discussion about what more can be done to boost diversity within their organisations, Jean said. While brands rushed to post black squares on social media, Jean urged leaders to first address the lack of diversity within their corporate structures. “[Brands] have long preached multiculturalism but have rarely applied such concepts beyond the media window… [and] in the spaces away from the spotlight where no one is watching,” she said. “[This is a] wound that we have ignored for far too long… If you don’t understand that awareness is the first step in solving the problem, this wound will never heal.”
  • For Jean, who founded the sustainable development initiative Laboratorio delle Nazioni, growing up in the 1980s “and struggling [with] being so diverse from [her] fellow citizens has motivated [her] to find a way to show people not to be afraid of different cultures and colours, but instead to see them… as a chance to grow better and together.” Jean recognises fashion as a tool that can offer fair and equitable opportunities for people in low-income countries. When Jean creates a collection she meets and works with various artisans in countries like Peru, Haiti, Burkina Faso, Mali or Pakistan for example, researching and learning about the local indigenous skills to then create a textile or garment, combining the country’s traditional craftsmanship with Italian design. “The beauty of fashion is it has no borders,” Jean said.

Related Articles:
Op-Ed | Fashion Is Part of the Race Problem
Op-Ed | Inclusivity Demands More Than a Show
Fashion's New Stella

Watch and listen to more #BoFLIVE conversations here. To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com.

 

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Rebuilding Lebanon’s Fashion Industry

Rebuilding Lebanon’s Fashion Industry

August 20, 2020

Elie Saab Jr, chief executive of Elie Saab Group, and Lebanese designers Roni Helou and Amine Jreissati speak about the urgent need for global solidarity in the face of crisis.

Tackling Systemic Racism in the Fashion Industry

Tackling Systemic Racism in the Fashion Industry

August 6, 2020

Harlem Fashion Row’s Brandice Daniel, Black in Fashion Council Co-Founder Sandrine Charles and creative consultant Henrietta Gallina on actionable anti-racism steps brands must take to move the industry forward.

 

NEW YORK, United States — The anti-racism protests that erupted across the US over the last two months have brought conversations around racism in the fashion industry to the fore. In the latest #BoFLIVE event, BoF’s Lauren Sherman spoke with Harlem Fashion Row Chief Executive Brandice Daniel, Sandrine Charles Consultancy Founder Sandrine Charles as well as brand and creative consultant Henrietta Gallina about combatting systemic racism in the fashion industry.
  • In order to implement meaningful change, brands must introduce clear, public goals for which they are accountable. Vague, performative messages will no longer suffice as employees and consumers put pressure on brands to deliver actionable progress. “When we talk about the problem, I always come back to equity and that’s what I’m striving for,” said Gallina. “We are no longer asking for the industry to support us, we are asking for the power structures to be rebuilt.”
  • Companies must be holistic in their approach when tackling racism in the workplace. “It absolutely starts at the leadership level and C-suite level,” Daniel said. “Black people have set the foundation for the fashion industry but we’ve never held leadership roles.” Hiring a D&I chief, while a step in the right direction, doesn’t hold much weight if anti-racism measures aren’t implemented throughout the business, both from the bottom up and the top down.
  • “What’s really important is that everyone else acknowledges where they have a privilege in this industry,” said Charles, who is also the co-founder of the Black in Fashion Council. “Moving forward, they also have to do the work.” Charles, Daniel and Gallina all underscored the importance of introspection and then action, particularly from white and non-Black people. Committed allies are a crucial step to moving the fashion industry forward. “It’s essential that we do the work with everyone because there are various spaces that we don’t have access to,” Charles said.
 
Related Articles:

 

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Farfetch’s José Neves Says Profitability Is Still Possible in 2021

Farfetch’s José Neves Says Profitability Is Still Possible in 2021

July 9, 2020

LONDON, United Kingdom —For Farfetch Founder and Chief Executive José Neves, the last six months have not only been about protecting his own business from the fallout of Covid-19, but also supporting the hundreds of boutiques around the world — from China, Japan and Korea to the Middle East and Europe — that sell their goods online through the luxury marketplace.

“We've been able to support the boutiques and the brands on the platform at crucial time where online is, for many, the main channel and for some... the only channel,” Neves told BoF Editor-in-Chief Imran Amed in the latest episode of The BoF Podcast.

But as Neves explained, more challenges lie ahead for Farfetch and the global fashion industry at large.

  • Neves described the platform’s performance as “very solid,” and expects to see an acceleration in its second quarter, with year over year growth of 25-30%. Part of this success can be attributed to the business shifting its focus to markets where consumer sentiment has started to recover, according to Neves.
  • But Farfetch is still losing money, and investors and market analysts have questioned the company's recent acquisition of New Guards Group (NGG). The acquisition may have bolstered profitability, but it took the business in an unexpected direction: actually owning the brands it sells on its platform. But Neves said he remains “confident” that Farfetch will achieve profitability by 2021 — a goal it outlined last year, and that the NGG business is a brand platform in its own right.
  • The luxury industry has been bracing for what has been called “the mother of all sales,” as retailers are forced to drastically discount their surplus of spring merchandise. Some observers have pointed to Farfetch as a regular culprit with respect to the industry's discounting addiction even before the Covid-19 pandemic. Neves says the discounting decisions are made by the brands and the retailers themselves, and that Farfetch is simply the platform they use to go to the market, but acknowledges that deep discounting is a systemic industry problem.
  • Neves believes the fashion industry will finally reckon with its wasteful and unsustainable business practices — and partially because it can also reduce costs. “I do think the industry had an oversupply problem, which is an environmental problem as well," he said. “Platforms have a responsibility to… incentivise customers to shop consciously. By doing that you create an incentive for brands to be more conscious or to be totally ethical and sustainable if they can.”

 

Related Articles:

A Cloudy Picture at Farfetch

Farfetch Signals Growing Ambitions in Resale

Why Farfetch's Free-Spending Ways Have Some Investors Concerned

 

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Graydon Carter Says, ‘There Is More Good Journalism Being Produced Now Than There Was 25 Years Ago’

Graydon Carter Says, ‘There Is More Good Journalism Being Produced Now Than There Was 25 Years Ago’

June 12, 2020
LONDON, United Kingdom —  “Magazines bring the world to you more than newspapers do and more than books do,” Graydon Carter, former editor of Vanity Fairand creator of email newsletter Air Mail, told BoF Editor-in-Chief Imran Amed in the latest episode of the BoF Podcast. “They bring the cultural nuances of what’s going on now to your door. They [tell] you about a world outside of the small town that you’re living in.”Carter’s journalism career spans over four decades, during which he was a staff writer at Time and Life, co-founded Spy magazine in 1986 and served as the editor of The New York Observer. His “third act,” the digital weekly newsletter Air Mail, employs a team of remotely working individuals from across the globe.Carter shared his thoughts on the state of the publishing industry in this time of upheaval.
 
 
  • An upended global economy is not uncharted territory for magazines. During the Great Recession, publications were hit hard as brands cut their advertising budgets to retain cash, Carter said. More than a decade later, magazines are faced with these same challenges, and for Carter, although there remains “a certain romance for magazines” the print industry “is going to have its issues and I think the strong magazines will survive and thrive and the weak ones will go away. That is a natural process in any industry.” The winners that emerge from this crisis will be the publications that form a connection with their readers. “You have to be the first or second favourite magazine of your reader… if you’re the fifth favourite magazine of a reader, they could probably do without you,” he said.
  • During his time running Vanity Fair, Carter spearheaded several newsmaking issues, including the 2015 “Call Me Caitlyn” cover, revealing Caitlyn Jenner for the first time as a woman and the “Africa Issue” that was designed to amplify the region and came with 20 special covers fronted by the likes of Muhammad Ali, Dr Maya Angelou and Barack Obama. However, his leadership was not without controversy. In a recent Netflix documentary, “Jeffrey Epstein: Filthy Rich,” allegations resurfaced that Carter removed information about the sexual abuse of Annie and Maria Farmer from an article about the disgraced billionaire written by Vicky Ward in 2003. In response to the claims, Carter said: “The legal and fact-checking elements of Vanity Fair, which was quite extensive,... is your line of defence and my head of fact-checking, my legal review editor and the lawyer for the company said we simply do not have what we needed to print this and it came in late,” he said. “In this case, they said we did not have the information we needed to publish that little bit of information in the story... I feel great pain and sorrow for the women he took advantage of, it’s an appalling situation.”
  • As the publishing industry pivots to adapt to a new normal, relying on digital tools like Zoom, cutting back the number of issues and reassessing the diversity of their organisations, Carter believes there are opportunities to be capitalised on. “I think there is more good journalism being produced now than there was 25 years ago… The fact is, now… you can start your own thing, you can do it on your kitchen table.” In a sea of start-ups it can be difficult to stand out, but “it’s just about being good at doing something that somebody else doesn’t do… You can make a name doing anything as long as it’s done well.”

 

Related Articles: 
Graydon Carter to Step Down as Vanity Fair Editor After 25 Years
Fashion Magazines Hit as Luxury Ad Spend Dwindles
For Fashion Magazines, It's Crunch Time

 

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