The Business of Fashion Podcast
Big Tech’s Threat to Fashion

Big Tech’s Threat to Fashion

January 12, 2021
It’s hard to imagine running a successful brand in 2021 without advertising on Instagram, buying search ads on Google or selling on Amazon. At BoF VOICES, H&M’s Christopher Wylie and venture capitalist Roger McNamee talked about why that’s probably not a good thing — and how the industry can reduce its reliance on tech giants.
 
Before the pandemic, social media and e-commerce giants like Facebook and Amazon were ascendant. The physical isolation caused by the ongoing global health crisis has only consolidated their power. Nevertheless, fashion brands can’t rely on a handful of Silicon Valley firms to run their businesses, venture capitalist Roger McNamee said at BoF’s VOICES.
 
In an interview with Christopher Wylie, who blew the whistle on Cambridge Analytica’s improper use of Facebook user data during the 2016 election, McNamee outlined how big tech has touched off a “cascading series of catastrophes going from the online world into the real world.”
In fashion, Facebook, Amazon and Google have inserted themselves between brands and their customers. Though they offer unparalleled marketing and commerce capabilities, McNamee noted their clients pay a steep price in the long run by ceding control of such crucial elements of their businesses. But all is not lost.
 
“The fashion industry has a superpower,” he said. “You’re actually connected to culture, so people care what you have to say. You have to recognise as an industry that these guys are changing the rules and you have to fight back.”
 
 
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Special Edition: Vogue Italia Editor-in-Chief on Lessons Learned in Isolation

Special Edition: Vogue Italia Editor-in-Chief on Lessons Learned in Isolation

March 24, 2020

In our first edition of #BoFLIVE, Emanuele Farneti speaks with BoF’s Robin Mellery-Pratt about running a publication in the coronavirus-spurred lockdown.

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Inside Iran’s Underground Fashion Industry | BoF VOICES

Inside Iran’s Underground Fashion Industry | BoF VOICES

January 10, 2020

Activist Hoda Katebi speaks passionately about fashion’s ‘revolution-washing,’ while Tehran-based design duo Shirin and Shiva Vaqar lift the lid on the restrictive conditions faced by Iran’s emerging brands at VOICES 2019.

To watch this talk at VOICES 2019 on our YouTube channel click here.

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Everlane’s Michael Preysman on ‘Balancing Time, Customer and Product’ | Drive Season 2

Everlane’s Michael Preysman on ‘Balancing Time, Customer and Product’ | Drive Season 2

December 20, 2019

Michael Preysman shares his experience of building Everlane from the ground up and putting sustainability and something he calls 'radical transparency' at the centre of his business model and operations.

 

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Carole Cadwalladr Asks, Is This the End of Democracy? | BoF VOICES

Carole Cadwalladr Asks, Is This the End of Democracy? | BoF VOICES

December 7, 2019

In the face of major data breaches, investigative journalist Carole Cadwalladr brings to light the failure of Western governments to punish Facebook.

To watch Carole's talk at VOICES 2019 on our YouTube channel click here.

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Inside The State of Fashion 2020 | Inside Fashion

Inside The State of Fashion 2020 | Inside Fashion

November 29, 2019

Listen to BoF's Imran Amed and McKinsey’s Achim Berg discuss the key themes that will define the global fashion industry in the next year.

 

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Theory Founder Andrew Rosen on Fashion’s Past and Future | Inside Fashion

Theory Founder Andrew Rosen on Fashion’s Past and Future | Inside Fashion

November 1, 2019

The fashion retail pioneer speaks with BoF Chief Correspondent Lauren Sherman about identifying a gap in US and international markets for contemporary clothing brands and investing in emerging designers.

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Benedict Evans on How Tech Will Change the World | BoF VOICES

Benedict Evans on How Tech Will Change the World | BoF VOICES

May 6, 2019

Speaking at BoF’s VOICES, the Silicon Valley venture capitalist sketched out a vision for how software and the internet would transform the world’s economy, giving rise to new business opportunities.

To watch Benedict's talk at VOICES 2018 click here

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Blockchain Explained | BoF VOICES

Blockchain Explained | BoF VOICES

April 26, 2019

Speaking at BoF VOICES, venture capitalist Ken Seiff and digital currency entrepreneur Peter Smith broke down the blockchain with a crash course on what it is and what it can do.

To watch Blockchain Explained at VOICES 2018 click here

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DeRay Mckesson on Dismantling the Legacy of Racism in America | BoF VOICES

DeRay Mckesson on Dismantling the Legacy of Racism in America | BoF VOICES

April 8, 2019

Speaking at BoF VOICES, the activist and author unpacks his 'five big ideas' on how to redefine and dismantle the realities of social injustice.

To watch DeRay's talk at VOICES 2018 click here.  

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For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com.
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