The Business of Fashion Podcast
Kim Jones on the Making of Air Dior

Kim Jones on the Making of Air Dior

February 9, 2021

The artistic director of Dior Men who is now also leading the women's collections at Fendi, speaks with BoF’s Imran Amed about the enduring power of youth and desire and the making of the Air Dior shoe.

Designer Kim Jones went from being a teenager with joint custody over one pair of on-sale Jordan 5s with three friends to creating one of the most sought after shoes in the world by bringing together three iconic brands: Nike, Jordan and Dior. To create the Dior X Air Jordan, which dropped mid-pandemic in June of 2020, he took the Jordan 1 silhouette, applied Dior’s leather and Italian techniques and infused it all with Michael Jordan’s personal cool-guy style.The much-hyped, $2,200 shoe sold out in minutes after being released online. Soon after, the shoes were spotted being resold for as much as $12,000 on StockX.In this conversation from VOICES 2020, Jones covers everything from ethical consumption to the enduring power of youth and desire.  

  • Young people influence the way Jones thinks about his designs. He invites his god children and children of friends over to watch them dissect his wardrobe, listening carefully to what they have to say. “Young people are learning they want to buy less, and things that last longer,” Jones said.
  • Buying vintage, handing things down through generations, and luxury all tie together for Jones. “The thing about luxury that I like is it’s clothes that are built to last and there’s not that many made of things,” he said. “I care about the world a lot so it’s something I do consider that there’s not much waste. We don’t have tons of stuff left over.”
  • The streetwear-meets-luxury space has exploded in the last few years. Jones sees it as a mix of comfort and easiness that fit in with modern daily life. His go-to is tailored pants and jackets with knitwear or a jersey piece. “When you’re working quite often, when it’s with your hands it’s easy,” he said.
  • He advises aspiring designers and other young creatives to think less about status and more about fulfilment. “Never think about the money, think about doing the job. Work hard,” he said. “Don’t think about social media, think about the actual reality. Just get on with it, and ask questions. I ask questions all the time and that’s why I’ve learned so much.”

     

 

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Stephen Jones Says the Constant Quest for Perfection Often Kills Spontaneity

Stephen Jones Says the Constant Quest for Perfection Often Kills Spontaneity

July 22, 2020

Celebrated milliner Stephen Jones talks to BoF Editor-at-Large Tim Blanks about how the pandemic has signalled an opportunity to reshape the fashion industry.

 

LONDON, United Kingdom — For Stephen Jones, a prolific hatter and one of the most lauded milliners in modern memory, “hats and dressing up are a sign of optimism in spite of everything.” In his storied career, which spans four decades, he has created visual masterpieces both under his namesake brand and as the artistic director of hats at Christian Dior.

“The purpose of fashion… is maybe to give people a dream,” Jones told BoF Editor-at-Large Tim Blanks in the latest episode of The BoF Podcast. “To give people the idea of more fun times, a better life… something which is solely for their pleasure,”

  • For Jones, who has created hats for high-profile clients from Princess Diana to Rihanna, forced isolation has provided an opportunity for reflection and “just being able to focus on one thing,” he told Blanks. “I’ve only ever done that in my first collection [and] that was 40 years ago. So in a funny way, I’ve been able to have the focus and the time to do something that I haven’t been able to in 40 years.”
  • “Fashion is that fabulous escapism that people yearn for,” Jones said, and when it comes crafting intricate designs, he avoids the “constant quest for perfection because perfection often kills spontaneity.”
  • As with many industry professionals across the globe, the pandemic and political unrest has signalled an opportunity for Jones to transform old practices and reshape the industry. “The one thing about fashion is it evolves,” he said. “If it doesn’t evolve it doesn’t make sense.”

 

Related Articles:

Stephen Jones and the Grammar of Hats

The BoF Podcast: Stephen Jones on the Craft of Millinery

 

Watch and listen to more #BoFLIVE conversations here. To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com.

 

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A Fashion Month Unlike Any Other | Inside Fashion

A Fashion Month Unlike Any Other | Inside Fashion

March 6, 2020

As wildfires swept across Australia and the coronavirus spread across the globe, Imran Amed and Tim Blanks reflect on how the world’s uncertainties have informed the Autumn/Winter 2020 season.

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How Christian Louboutin Turned Red Soles into a Status Symbol | Inside Fashion

How Christian Louboutin Turned Red Soles into a Status Symbol | Inside Fashion

February 28, 2020

Just as he unveils his L'Exhibition[niste] showcase in Paris this week, the luxury footwear designer speaks with BoF’s Editor-in-Chief Imran Amed about transforming his namesake brand from a single-store enterprise into a global success.

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Caroline de Maigret Rips Up Fashion’s Rulebook | Inside Fashion

Caroline de Maigret Rips Up Fashion’s Rulebook | Inside Fashion

February 7, 2020

The author and model speaks with BoF’s Editor-in-Chief Imran Amed about challenging beauty standards, working with Karl Lagerfeld and her new book ‘Older, But Better, But Older.’

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Dior’s Kim Jones on the Legacy of Luxury Curation | Inside Fashion

Dior’s Kim Jones on the Legacy of Luxury Curation | Inside Fashion

May 24, 2019

Speaking in conversation with BoF Editor-at-Large Tim Blanks, Dior's menswear artistic director discusses everything from extra-terrestrial life to ancient Egypt and, of course, his philosophy as a designer. 

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Stephen Jones and Tim Blanks on the Craft of Millinery | Inside Fashion

Stephen Jones and Tim Blanks on the Craft of Millinery | Inside Fashion

March 22, 2019

In this week's episode of Inside Fashion, BoF's editor-at-large Tim Blanks sits down with Stephen Jones, the prolific hatter who has played a defining role in millinery for decades.

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This episode of Inside Fashion is brought to you by Klarna.

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