![Jochen Zeitz on the Power of Fashion to Drive Sustainable Change]()
May 21, 2020
The former CEO of Puma has been one of the fashion industry’s leading sustainability advocates. As part of our special edition on building a responsible fashion business, Zeitz talks to BoF CEO Imran Amed about finding opportunities in crisis.
- The former CEO of Puma has spent his career advocating, and sometimes agitating, for change to more responsible business practices. As he steps into a new role at the head of Harley-Davidson, he offers advice about finding opportunities in crisis.
- “Iconic brands have a tremendous opportunity to contribute to a change in consumer behaviour as a whole,” Zeitz said, mounting a defense of consumer culture when managed responsibly. “Growing while reducing has to be the parameter of the future. We can grow, but we have to reduce our footprint over-proportionately to the impact we are having through our growth.”
- The current crisis in particular could prove an important catalyst to drive change towards better ways of doing business. “Now you can make the business case for the planet and you can say what we’re experiencing now with the virus is just a fast way of experiencing climate change that will happen over decades,” Zeitz said. “This virus is testament for a needed fast change in order to deal with a much bigger crisis that will be affecting all our lives around the world in 20, 30 years to come.”
- Companies that fail to move may well get left behind. “I look at every crisis as an opportunity… to look at your business and how you operate and say what can we really essentially change to adjust ourselves to the new normal,” Zeitz said. “If businesses don’t ask themselves that question, you will be part of history, rather than the future.”
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May 12, 2020
The designer speaks to BoF Editor-in-Chief Imran Amed about life under lockdown and the future of young designers.
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April 29, 2020
BoF’s Founder and Editor in Chief joins educator and activist Sinéad Burke to discuss how BoF is forging ahead during the Covid-19 crisis in a live event hosted by Istituto Marangoni.
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March 27, 2020
In the latest special edition of the BoF Podcast, the Dutch trend forecaster says that the coronavirus pandemic is bringing to light what is wrong with society, teaching us to slow down and to change our ways.
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March 19, 2020
BoF’s Imran Amed and the Bernstein analyst discuss what the sector should expect as coronavirus threatens sales and supply chains.
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March 13, 2020
As the pandemic jolts global markets and consumption habits, Imran Amed and Doug Stephens discuss the mindset fashion companies should adopt to stay above water.
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December 20, 2019
Michael Preysman shares his experience of building Everlane from the ground up and putting sustainability and something he calls 'radical transparency' at the centre of his business model and operations.
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For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com.
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December 7, 2019
In the face of major data breaches, investigative journalist Carole Cadwalladr brings to light the failure of Western governments to punish Facebook.
To watch Carole's talk at VOICES 2019 on our YouTube channel click here.
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For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com.
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November 29, 2019
Listen to BoF's Imran Amed and McKinsey’s Achim Berg discuss the key themes that will define the global fashion industry in the next year.
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For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com.
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November 8, 2019
Having turned the Danish womenswear brand from a virtual unknown to a global trendsetter, Ganni's founder discusses how his tech background fuelled his approach.
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For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com.
For all sponsorship enquiries, it’s: advertising@businessoffashion.com.
