The Business of Fashion Podcast
The New Model for Building DTC Brands

The New Model for Building DTC Brands

April 13, 2021

A new generation of direct-to-consumer brands like Topicals and Parade are finding success with a powerful community-based approach to marketing.

Somali Supermodel Iman on the Struggle for Representation in Fashion

Somali Supermodel Iman on the Struggle for Representation in Fashion

March 16, 2021

The Black model and entrepreneur speaks with BoF editor-at-large Tim Blanks about paving the way for a more inclusive fashion industry — and the work that remains to be done.

 

Iman stands out as a trailblazer in the fashion industry. She was one of the first Black models to star on the catwalk and followed her modelling career with a successful cosmetics business designed for women of colour. While she helped pave the way for more representation, she also experienced first hand the racism and discrimination that persists within the industry today.

In the latest episode of the BoF Podcast, Iman speaks with BoF editor-at-large Tim Blanks about her experiences and the work that still needs to be done to address the problem.

  • The supermodel credits her mother’s empowering vision of self-worth for enabling her to navigate a tricky industry. “[Self-worth] is what [my mother] heavily instilled in me to be able to walk away from anything that doesn’t serve you well regardless [of] how enticing it is,” she said. “Whether it’s a man or work or whatever it is … I would always make the right decision for myself if I had a sense of self-worth.”

  • Iman has achieved stellar success and helped pave the way for greater representation throughout the industry, but throughout her career, she’s had to work harder than her peers to secure her place. “Most of the time makeup artists had no clue how to do our makeup,” says Iman. “Forget about hair, that is why most of the pictures you will see [Black women’s] hair is just pulled back because [stylists] didn’t know what to do with it.”

  • Iman remains actively involved in efforts to tackle racism in the industry through The Black Girls Coalition, a pressure group she co-founded with close friend Bethann Hardison to highlight the lack of representation in the fashion industry. “It’s a learning experience because you just have to manoeuvre and find your place in this system [as a Black woman and model.]”

 

Related Articles:

Secrets of the Supermodel Trade

The BoF Podcast: Tackling Systemic Racism in the Fashion Industry

Op-Ed | Racial Diversity on the Runway

 

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Special Edition: Sam McKnight on Why Fashion Is the ‘Eternal Optimist’

Special Edition: Sam McKnight on Why Fashion Is the ‘Eternal Optimist’

April 10, 2020

In the latest special edition of the BoF Podcast, celebrated hair stylist Sam McKnight talks to BoF Editor-at-Large Tim Blanks about the future of hairstyling and the fashion industry beyond the coronavirus pandemic.

 

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How Christian Louboutin Turned Red Soles into a Status Symbol | Inside Fashion

How Christian Louboutin Turned Red Soles into a Status Symbol | Inside Fashion

February 28, 2020

Just as he unveils his L'Exhibition[niste] showcase in Paris this week, the luxury footwear designer speaks with BoF’s Editor-in-Chief Imran Amed about transforming his namesake brand from a single-store enterprise into a global success.

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Alok Vaid-Menon on Why Clothes Have No Gender | BoF VOICES

Alok Vaid-Menon on Why Clothes Have No Gender | BoF VOICES

January 31, 2020

At VOICES 2019, performance artist and designer Alok Vaid-Menon lifted the lid on fashion’s ‘regressive’ gender stereotypes and urged the industry to ‘de-gender’ and redefine the meaning of beauty.

To watch Alok's talk at VOICES 2019 on our YouTube channel click here.

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The Aspirational Business of Beauty with John Demsey | Inside Fashion

The Aspirational Business of Beauty with John Demsey | Inside Fashion

August 23, 2019

John Demsey, in conversation with Imran Amed, discusses his career path, working with MAC Cosmetics post-acquisition, and what it takes to build the perfect enduring beauty brand. 

Sign up for BoF’s Daily Digest newsletter here: http://bit.ly/BoFnews.

Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here: http://bit.ly/2KoRRBH, select the Annual Package and use code PODCASTPRO at the checkout.

For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com.

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