August 13, 2020
The model and activist speaks with BoF Founder and Editor-in-Chief Imran Amed about the lessons she learnt while writing her new book Who Cares Wins.
LONDON, United Kingdom — Lily Cole was once on the side of every bus, fronting the industry’s biggest fashion campaigns. But the more time Cole spent in the industry, the more she became aware of widespread problems and structural inequalities that prop up its glamorous facade. She cut back on modelling jobs and instead prioritised working on improving the fashion system from within.In the latest episode of the BoF Podcast, Lily Cole speaks with BoF Founder and Editor-in-Chief Imran Amed about the lessons she learned while writing her new book Who Cares Wins: Reasons For Optimism in Our Changing World, published by Penguin, a call to action that emphasises the importance of optimism and collaboration in times of uncertainty.
- The fashion industry must grapple with the role consumer culture plays in upholding social, environmental and ethical problems. “There is a practical need for new stuff that we don’t want to shut down entirely, so while we’re making it in a better way,” said Cole. “Equally, can we think of new business models that don’t require people to buy new things to make them economically sustainable?” These may include more transparent supply chains or adopting a circular business model.
- The very way progress is measured must also be reconsidered. Economic growth must be replaced by alternative metrics like happiness, health and environmental wellbeing. “It’s about quality rather than quantity… about loving material things more,” Cole told Amed. “The more you love something the more you respect it.” For consumers, buying fewer products of higher value is less wasteful and also places more emphasis on the artisanal craftsmanship of each garment.
- Cole is optimistic about the future generation of consumers who put more emphasis on sustainability. When the scandal broke that Boohoo paid workers less than minimum wage for example, the ultra fast fashion e-tailer’s share price plummeted. This, Cole said, indicates that the market expects consumers to stop shopping from unethical brands. “It’s a tangible reflection that people do care when they are given information,” she said.
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April 24, 2020
In the latest special edition of the BoF Podcast, Fendi Creative Director Silvia Venturini Fendi talks to BoF Editor-at-Large Tim Blanks about everything from the future of smart clothing to the end of the fashion show as we know it.
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April 3, 2020
In the latest special edition of the BoF Podcast, Indian journalist and author Rana Ayyub joins BoF’s Editor-in-Chief Imran Amed to discuss the impact of Covid-19 on the lives thousands of migrant labourers, many of whom work in India's now-shuttered textile industry.
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April 1, 2020
In the latest special edition of the BoF Podcast, rapper and actor Riz Ahmed speaks with BoF’s Editor-in-Chief Imran Amed about why the world should pause and reset its priorities in light of the Covid-19 outbreak.
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March 27, 2020
In the latest special edition of the BoF Podcast, the Dutch trend forecaster says that the coronavirus pandemic is bringing to light what is wrong with society, teaching us to slow down and to change our ways.
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March 25, 2020
The Dazed Media founder speaks to BoF’s Editor-in-Chief Imran Amed about the role of fashion media companies during a pandemic.
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March 24, 2020
In our first edition of #BoFLIVE, Emanuele Farneti speaks with BoF’s Robin Mellery-Pratt about running a publication in the coronavirus-spurred lockdown.
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March 6, 2020
As wildfires swept across Australia and the coronavirus spread across the globe, Imran Amed and Tim Blanks reflect on how the world’s uncertainties have informed the Autumn/Winter 2020 season.
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January 17, 2020
At VOICES 2019, renowned fashion journalist and author Dana Thomas lifted the lid on how fast fashion is damaging the environment while championing the female pioneers blazing the trail and effecting real change.
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December 20, 2019
This week on Inside Fashion, BoF’s Imran Amed and Tim Blanks discuss the key themes and events that defined the global fashion industry in 2019.
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