The Business of Fashion Podcast
Big Tech’s Threat to Fashion

Big Tech’s Threat to Fashion

January 12, 2021
It’s hard to imagine running a successful brand in 2021 without advertising on Instagram, buying search ads on Google or selling on Amazon. At BoF VOICES, H&M’s Christopher Wylie and venture capitalist Roger McNamee talked about why that’s probably not a good thing — and how the industry can reduce its reliance on tech giants.
 
Before the pandemic, social media and e-commerce giants like Facebook and Amazon were ascendant. The physical isolation caused by the ongoing global health crisis has only consolidated their power. Nevertheless, fashion brands can’t rely on a handful of Silicon Valley firms to run their businesses, venture capitalist Roger McNamee said at BoF’s VOICES.
 
In an interview with Christopher Wylie, who blew the whistle on Cambridge Analytica’s improper use of Facebook user data during the 2016 election, McNamee outlined how big tech has touched off a “cascading series of catastrophes going from the online world into the real world.”
In fashion, Facebook, Amazon and Google have inserted themselves between brands and their customers. Though they offer unparalleled marketing and commerce capabilities, McNamee noted their clients pay a steep price in the long run by ceding control of such crucial elements of their businesses. But all is not lost.
 
“The fashion industry has a superpower,” he said. “You’re actually connected to culture, so people care what you have to say. You have to recognise as an industry that these guys are changing the rules and you have to fight back.”
 
 
Find out more about #BoFVOICES here.
 
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Carole Cadwalladr Asks, Is This the End of Democracy? | BoF VOICES

Carole Cadwalladr Asks, Is This the End of Democracy? | BoF VOICES

December 7, 2019

In the face of major data breaches, investigative journalist Carole Cadwalladr brings to light the failure of Western governments to punish Facebook.

To watch Carole's talk at VOICES 2019 on our YouTube channel click here.

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For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com.
For all sponsorship enquiries, it’s: advertising@businessoffashion.com.

Benedict Evans on How Tech Will Change the World | BoF VOICES

Benedict Evans on How Tech Will Change the World | BoF VOICES

May 6, 2019

Speaking at BoF’s VOICES, the Silicon Valley venture capitalist sketched out a vision for how software and the internet would transform the world’s economy, giving rise to new business opportunities.

To watch Benedict's talk at VOICES 2018 click here

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For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com.
For all sponsorship enquiries, it’s: advertising@businessoffashion.com.

Songkick Co-Founder Ian Hogarth on the Emerging Geopolitics of AI  | BoF VOICES

Songkick Co-Founder Ian Hogarth on the Emerging Geopolitics of AI | BoF VOICES

March 11, 2019

Angel investor and co-founder of Songkick Ian Hogarth explores how the race to develop the most sophisticated artificial intelligence will define geopolitics in the coming decades.

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Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here: http://bit.ly/2KoRRBH, select the Annual Package and use code PODCASTPRO at the checkout.

For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com.
For all sponsorship enquiries, it’s: advertising@businessoffashion.com.

Futurist Lucie Greene on Big Tech Versus the State | BoF VOICES

Futurist Lucie Greene on Big Tech Versus the State | BoF VOICES

March 4, 2019

The futurist author and columnist unpacks tech giants' powerful influence over day-to-day life and public policy, making a case for deeper consideration of the ideology that underpins this culture of innovation and disruption.

Sign up for BoF’s Daily Digest newsletter here: http://bit.ly/BoFnews.

Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here: http://bit.ly/2KoRRBH, select the Annual Package and use code PODCASTPRO at the checkout.

For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com.
For all sponsorship enquiries, it’s: advertising@businessoffashion.com.

Christopher Wylie and Arti Zeighami on Harnessing AI for Sustainability | BoF VOICES

Christopher Wylie and Arti Zeighami on Harnessing AI for Sustainability | BoF VOICES

February 11, 2019

The Cambridge Analytica whistleblower discusses the way H&M can use artificial intelligence to curb waste production and reveals his new role with the fast-fashion giant. Wiley is joining H&M as its director of research. He will work closely with Arti Zeighami, the retailer’s head of AI and advanced analytics, exploring how AI can help fashion better tackle its sustainability crisis.

Sign up for BoF’s Daily Digest newsletter here: http://bit.ly/BoFnews.

Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here: http://bit.ly/2KoRRBH, select the Annual Package and use code PODCASTPRO at the checkout.

For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com.
For all sponsorship enquiries, it’s: advertising@businessoffashion.com.

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