The Business of Fashion Podcast
How Does the World Feel About Covid-19?

How Does the World Feel About Covid-19?

January 5, 2021

Leading health experts Sarah Jones and Noel Brewer discuss how successfully controlling the pandemic is a question of culture as well as science at BoF VOICES 2020.

 

The development of working Covid-19 vaccines in a matter of months is a remarkable feat of the pandemic. The biggest challenge in successfully bringing them to market may be cultural rather than scientific.Whether populations trust public health officials and accept widespread vaccination programmes will determine how the world emerges from the pandemic, said Noel Brewer, professor of health behaviour at the University of North Carolina in conversation at BoF VOICES.Already substantial differences in cultural norms have had a significant influence on how successfully countries have responded to the health crisis, as Sarah Jones, creator of the corporate mental health programme Mental Health Intelligence, explained. Jones has contributed to the largest open-access study that has been conducted on behaviour related to Covid-19 health.Among its findings: There is no global consensus about the value of social distancing measures. Nordic countries like Denmark and Finland have few people who report always wearing a mask, while other countries report a high percentage of people who say they always wear masks. In Asia, social norms around mask-wearing mean that citizens are more likely to voluntarily wear them, while in Europe, people are less likely to wear a mask unless they are legally obligated to do so. The diverging mask-wearing behaviour has led to lopsided progress in tackling the Covid-19 crisis, and extends to how people feel about taking the vaccine. Brewer said that this is where public health officials and government leaders have a responsibility to encourage their citizens to practice social distancing and receive a vaccination. The goal: To emerge from the crisis together.

 

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How to Master Sleep During the Pandemic

How to Master Sleep During the Pandemic

December 3, 2020
Good sleeping habits have been linked to higher productivity and better health. At BoF VOICES, Imran Amed discusses the secrets to a good night’s rest with neuroscience Professor Matthew Walker and Oura Founder Harpreet Singh Rai.
 
Thanks to the pandemic, people are spending more time in their pyjamas, but their sleep patterns are worse than ever. Job loss or worry about job loss and general anxiety surrounding staying healthy are among the chief causes for why sleep, on the whole, has become worse both in quality and quantity for so many.With “sleep hygiene” more important than ever, BoF’s CEO and founder Imran Amed spoke with Dr. Matthew Walker, professor of neuroscience and psychology at the University of California Berkeley, and Harpreet Singh Rai, CEO of wearable technology company Oura, as part of BoF’s 2020 VOICES conference.Deep sleep is when you refresh your “immune weaponry in your health arsenal,” Walker said. And better sleep has also been linked to making individuals more receptive to vaccines.
  • Singh Rai — whose wearable product, the Oura Ring, helps track sleep and other health information — explained that international stay-at-home orders during the pandemic have made many people less active. That’s bad for sleep quality, especially when coupled with an increase in screen time. “All of us are sleeping less on average and we’re more distracted than ever before,” said Singh Rai. Sleep progress should really be tracked like diet or a workout regimen because “whatever gets measured gets mastered,” he said.
  • A cavalier attitude to sleep can be costly because it is intimately linked to health and productivity. For example, Walker cited a study that found insufficient sleep costs most nations about two percent of their gross domestic product, amounting to $411 billion in the US. “If we could solve the sleep loss crisis within most first-world nations, [we] could almost double the budget for health care or for education,” Walker said. He added: People should consider sleep to be an “investment in tomorrow” rather than a cost on one’s time.
  • Among Walker and Singh Rai’s top sleep hacks: saunas and warm baths are highly effective at helping the body expel heat once you exit those environments, and help set ideal conditions for sleep; setting sleep alarms (those reminders that nudge you to bed at roughly the same time every evening) is just as important as an alarm to help you wake up in the morning; avoiding naps during the day, caffeine in the afternoon and alcohol in the evening allow people to grow tired enough for sleep at night; and finally, abide by the 25-minute rule: if you’re lying in bed for longer than that trying to sleep, then go and do something else (that does not include screen time or food) until your body is tired. “You would never sit at a dinner table waiting to get hungry. Why would you lie in bed waiting to get sleepy?” Walker said. “The answer is, you shouldn’t.”
 
Find out more about #BoFVOICES  here.
 
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Alok Vaid-Menon on Why Clothes Have No Gender | BoF VOICES

Alok Vaid-Menon on Why Clothes Have No Gender | BoF VOICES

January 31, 2020

At VOICES 2019, performance artist and designer Alok Vaid-Menon lifted the lid on fashion’s ‘regressive’ gender stereotypes and urged the industry to ‘de-gender’ and redefine the meaning of beauty.

To watch Alok's talk at VOICES 2019 on our YouTube channel click here.

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Women Are at the Forefront of the Sustainable Fashion Revolution | BoF VOICES

Women Are at the Forefront of the Sustainable Fashion Revolution | BoF VOICES

January 17, 2020

At VOICES 2019, renowned fashion journalist and author Dana Thomas lifted the lid on how fast fashion is damaging the environment while championing the female pioneers blazing the trail and effecting real change.

To watch Dana's talk at VOICES 2019 on our YouTube channel click here.

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Welcome to Season 2 of Drive | Drive

Welcome to Season 2 of Drive | Drive

September 27, 2019

In a new season of our entrepreneurship podcast series, we hear from six of fashion’s most dynamic sustainable entrepreneurs — Allbirds’ Tim Brown, Eileen Fisher, Everlane’s Michael Preysman, Reformation's Yael Aflalo, Ganni’s founder and Noah's founder — to hear what it takes to make successful businesses sustainable.

The first episode with Allbirds’ Tim Brown launches on October 12, 2019.

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Dana Thomas’ ‘Book of Hope’ | Inside Fashion

Dana Thomas’ ‘Book of Hope’ | Inside Fashion

September 13, 2019

The acclaimed fashion journalist discusses "Fashionopolis," a seething indictment of the industry's hugely damaging environmental and social impact that concludes with a glimmer of optimism.

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Trend Forecaster Li Edelkoort on Hybridity in Education | Inside Fashion

Trend Forecaster Li Edelkoort on Hybridity in Education | Inside Fashion

June 7, 2019

Speaking in conversation with Imran Amed, the trend forecaster-turned-course designer outlines the need for interdisciplinary studies when teaching generation next, and why the fashion industry needs to return — quite literally — to the roots of textile creation.

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Fashion’s Role in Solving Plastic Pollution | BoF VOICES

Fashion’s Role in Solving Plastic Pollution | BoF VOICES

June 3, 2019

By 2030, 70 percent of all fabric fibres will come from plastics. Action needs to happen now to safeguard the future of our planet, says Rachel Lincoln Sarnoff.

To watch Rachel's talk at VOICES 2018 click here

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Designing With Biology | BoF VOICES

Designing With Biology | BoF VOICES

May 27, 2019

Meet the rock star fashion materials of the future: algae, bacteria and fungi. That’s according to Natsai Audrey Chieza, founder of biodesign consultancy Faber Futures, who spoke at BoF VOICES.

To watch Natsai's talk at VOICES 2018 click here

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